By Mary Wheeler
This celebrity hair-obsession is all the rage for Hollywood Starlets from Nicole Ritchie to Ashley Tisdale. An ultra luxe straightening treatment (typically lasting 6-12 weeks) transforms curly, wavy, frizzy hair into silky, smooth tresses. Safe on all hair types (even dry/brittle) as well as color-treated strands, this wash-in-wear treatment is perfect for the busy woman on-the-go.
Recently, this treatment’s reputation has been criticized due to its use of formaldehyde, a strong chemical. However, many salons have now opted for Keratin-based formulas which use all-natural ingredients; producing similar results that one would get from a chemical-compound.
We’ve spotted the hottest salons that are performing this popular trend (chemical-free). Though buyer-beware: it will cost a pretty-penny – $350-$400 per treatment.
Becker Hair Salon
268 Mason Street
Greenwich, CT 06830
Hours: Monday-Friday 9am-7pm; Saturday 8am-6pm; Sunday 10am-4pm
Feel like a celebrity at this posh Greenwich salon. Owned by Becker Chicaiza, Becker Hair Salon offers 90-minute Keratin Brazilian Blowouts ($350-$400, prices based on consultation). Stylists here use the Cadiveu Brazilian Thermal Reconstructer Treatment-a process that uses liquid keratin that smoothes hair and help it retain moisture and shine.
Insider Bonus: Along with offering free hair consultations, 1% of the salons income is donated to cancer research for children.
Another Greenwich salon that offers Keratin Blowouts is the Carlo and Company Salon, for $350.
Insider Bonus: Refer a friend and receive $10 off your next visit; register and receive a birthday card with a discount.
Soho Hair Group Day & Medi Spa
916 Whalley Avenue
New Haven, CT 06515
Hours: Monday 9am-4pm; Tuesday and Saturday 9am-5:30pm; Wednesday, Thursday, and Friday 9am-8pm
Voted New Haven’s Best Salon in 2010 by the New Haven Advocate, this luxurious salon (opened in 1980) offers Brazilian Keratin Smoothing Treatments in 90 minutes (starts at $300 and up; depending on length and thickness of hair). Not sure you want the full Brazilian you can also choose from a wide range of straightening treatments including a Basic Thio Relaxer (starting at $100).
Insider Bonus: Add a little extra boost to your blow-out. To celebrate their 30-years in business, Soho Hair Group offers the following deals on Mondays only: $10.00 off haircuts; $10.00 off single-process color; $15.00 off partial or full highlights.
1254 Boston Post Road
Old Saybrook, CT 06475
Hours: Monday 10am-7pm; Tuesday, Wednesday, Friday 9am-7pm; Thursday and Saturday 9am-2pm
You’ll feel right at home in this chic, yet family-friendly salon that offers Keratin Smoothing System Treatments ($250 + depending on length of hair). This small and committed staff will give you the ultimate attention by suggesting the correct products and tips to maintaining your look outside the salon walls. All clients receive a free cut following their blow-out; the perfect compilation to your new look.
Insider Bonus: Refer a friend and each of you will get $10 off any chemical service of $50 or more; $5 off a haircut; free glaze with a partial or full highlight.
Mary Wheeler is a New York City publishing professional and freelance writer whose work has appeared in Redbook, Hamptons, Aspen Peak, Time Out New York, MensJournal.com, and AOL’s Patch.com. Wheeler is a graduate of Lyndon State College where she majored in English and Journalism.