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Sina Weibo

Sina Weibo

Do Zombies Lurk In Yale’s China Social Media Account?

Yale’s new Sina Weibo account– sharing photos and other assorted items from its Ivy-covered Connecticut campus — has exploded in popularity, apparently far faster than any other U.S. institution’s — including a mysteriously large battalion of “zombie” followers, with pages and pages of followers that rarely if ever post themselves and have few if any followers.

03/01/2013