Maine Bakery Told They Can’t Use The Name ‘Cronut’
SOUTH PORTLAND, Maine (CBS Connecticut/AP) — The delicious pastry served up by a Maine bakery is still on the menu, it just has a new name, thanks to a bit of legal trouble.
Little Bigs Bakery in South Portland had been serving up its version of the Cronut — a croissant-doughnut hybrid — until earlier this month when it got a cease and desist order.
It turns out the term Cronut was trademarked by the New York City bakery where the treats were invented.
Little Bigs owner James Plunkett tells WMTW-TV the attention was actually flattering and he considered it a badge of honor.
“We kind of looked at it as a badge of honor. We felt like we got, a guy in New York City recognized that a tiny little operation like Little Bigs here is South Portland, so it was kind of fun. We took it as a moment of pride,” owner James Plunket told the station.
He held a contest among his loyal customers to find a new name, and they came up with the C&D — it stands for cease and desist.
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