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Maine Bakery Told They Can’t Use The Name ‘Cronut’

SOUTH PORTLAND, Maine (CBS Connecticut/AP) — The delicious pastry served up by a Maine bakery is still on the menu, it just has a new name, thanks to a bit of legal trouble.

Little Bigs Bakery in South Portland had been serving up its version of the Cronut — a croissant-doughnut hybrid — until earlier this month when it got a cease and desist order.

It turns out the term Cronut was trademarked by the New York City bakery where the treats were invented.

Little Bigs owner James Plunkett tells WMTW-TV the attention was actually flattering and he considered it a badge of honor.

“We kind of looked at it as a badge of honor. We felt like we got, a guy in New York City recognized that a tiny little operation like Little Bigs here is South Portland, so it was kind of fun. We took it as a moment of pride,” owner James Plunket told the station.

He held a contest among his loyal customers to find a new name, and they came up with the C&D — it stands for cease and desist.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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