REYKJAVIK, Iceland (CBS Connecticut) – Environmentalists are angry with an Iceland brewery for advertising its latest beer as containing whale meal, reports the Belfast Telegraph.
The beer maker, Steojar, claims its brew is healthy because whale meal is high in protein and low in fat.
It also jokes that the beer will make drinkers “true Vikings.”
But an environmental group says this is no laughing matter.
A spokeswoman for Whale and Dolphin Conservation says, “reducing a beautiful, sentient whale to an ingredient on the side of a beer bottle is about as immoral and outrageous as it is possible to get.”
Icelandic campaign leader Vanessa Williams-Grey adds that it’s cruel to end the life of an animal that may have lived to be 90 years just for a marketing gimmick.
Brewery owner Dagbjartur Ariliusson says the beer will only be sold in Iceland for the island nation’s Mid-Winter Festival.
He says the beverage celebrates Icelandic traditions “as we’ve done for many centuries and eat cured food, including whale fat, and now we have the beer to drink with this food.”