Company Melts Bought Back Guns, Bullets Into ‘Caliber Collection’ Bracelets
GREENWICH, Conn. (CBS Connecticut) – A philanthropic Greenwich-based company is taking guns and bullets obtained through buyback programs and repurposing them – into fashionable accessories.
The company, Jewelry for a Cause, has teamed up with officials in Newark, N.J. to take their recently obtained firearms and give them new life in the form of high-end bracelets.
Billed as their “Caliber Collection,” the bracelets sell for anywhere from $150 to $375.
“The name Caliber was chosen for its two meanings; the caliber of a gun and how the caliber of a city is raised when illegal guns are taken off its streets,” the official website for the product states.
According to Reuters, the bracelets, designed by company founder Jessica Mindich, have brought in over $20,000 since their late-November launch, a fact reported by Newark mayor Cory Booker when he appeared on The Rachel Maddow Show on MSNBC.
Split into two categories – the Steel 250 collection made of former guns, and the Brass 250 collection created out of shell casings from crime scenes – the bracelets are simple and understated, adorned only by an engraved serial number of a gun taken out of circulation by the city’s buyback program or through other means used by the city’s officers.
Some feature small diamond accents and an additional imprint commemorating the efforts of Newark’s police force.
The website additionally stated of the finished product, “The result is a series of pieces that embody the gun’s transformation from a destructive weapon to a powerful symbol of renewal.”
A portion of the proceeds is reportedly given to the Gun Buyback Amnesty Program in Newark.
Reuters quoted Booker as saying that the program is “not a cure-all, but [that] everybody has the power to do something little, something small to make a difference.”