Next Stage Of “Still Revolutionary” Campaign Focuses On Business As Well As Tourism
HARTFORD, Conn. (AP) _ Connecticut is unveiling the second phase
of a two-year, nearly $27 million tourism campaign, focusing on the
state’s economic development efforts.
Gov. Dannel P. Malloy’s office announced Monday that the fall
initiative will tell the stories of companies in Connecticut that
are “inventing the future today through innovation.” It will
feature companies such as ESPN and Alexion Pharmaceuticals.
The “Still Revolutionary” campaign is intended to highlight
what the state has to offer businesses as well as tourists.
Launched in May, the state’s tourism website has seen a 100 percent
jump in traffic.
The marketing campaign includes TV, print and digital
advertising, as well as a new website, http://www.ctforbusiness.com, that
promotes the state as a good place to start or bring a business.
There’s also a focus on fall tourism destinations.
(Copyright 2012 by The Associated Press. All Rights Reserved.)