Weather Alert: Snow is moving back in for the Mid-Week Commute. Stay informed  Weather  Closings Read More

Westport Charity Launches Famine Fundraiser

NEW YORK (AP) _ A Bob Marley song and the social media power of celebrities like Lady Gaga, Rihanna and Eminem may help the crisis in East Africa.

On Tuesday, the “I’m Gonna Be Your Friend” campaign was launched to raise money and awareness.

Funds raised will be donated to Westport-based Save the Children.

About 10 million are suffering through a famine in Somalia due to a blistering drought.

A short film about the crisis was set to the Marley & the Wailers song “High Tide or Low Tide.”

Stars like Beyonce, Jennifer Lopez, Justin Bieber and about 150 others have pledged to promote it and the cause on Facebook and Twitter.

The video will be for sale on iTunes, through Bob Marley’s Facebook page and the website of the campaign.

http://www.imgonnabeyourfriend.org

Comments

More From CBS Connecticut

Storm Center: Latest Closings & Delays
Ski Card

Listen Live