Local News

Hartford Mulls New Identity

View Comments
hartfordlogo0727010904a Hartford Mulls New Identity

One of three possible logos which could replace the old New England's Rising Star marketing campaign. Photo by WTIC's Matt Dwyer.

hartfordlogo0727010904b Hartford Mulls New Identity

One of three possible logos which could replace the old New England's Rising Star marketing campaign. Photo by WTIC's Matt Dwyer.

hartfordlogo0727010903a Hartford Mulls New Identity

One of three possible logos which could replace the old New England's Rising Star marketing campaign. Photo by WTIC's Matt Dwyer.

A marketing group today took the wraps off three possible marketing campaigns for the city of Hartford.

Toronto-based Cundari Group Vice President Mary Newman says each of the campaigns would invite people to come downtown for live events.

“This city has a lot to offer, and it is all happening now, in the moment, and we are inviting people to be a part of it in the moment, because it only happens once, it only happens here, and it only happens in a Hartford kind of way,” Newman said.

The company says a survey shows that people who are willing to visit Hartford, come to see live events, especially sports and concerts.

“We come into a city and sometimes people don’t recognize the gems right under their noses.  They don’t recognize that this is actually a pretty attractive place,” Newman said.

The old New England’s Rising Star motto is being phased out.
In a meeting at the Convention Center, three logos were also unveiled, each involving the letter H.

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 882 other followers